Privacy policy

Last updated: May 26, 2026

Ash & Dusk operates this shop and this website, including all related information, content, features, tools, products, and services, in order to provide you, the customer, with a tailored shopping experience (the "Services"). Ash & Dusk is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, or disclose personal information when you visit, use the website, make a purchase or other transaction using the Services, or otherwise communicate with us. Where there is a conflict between our terms of service and this Privacy Policy, this Privacy Policy will control with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you confirm that you have read this Privacy Policy and consent to the collection, use, and disclosure of your information as described in this Privacy Policy.

What personal information do we collect or process?

When we use the term "personal information," we refer to information that identifies or could reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been anonymized so it cannot be linked to you. Depending on how you interact with the Services, where you live, and as permitted or required by applicable law, we may collect or process the following categories of personal information, including any inferences drawn from such personal information:

• Contact details including name, postal address, billing address, shipping address, phone number, and email address.
• Financial information including credit card, debit card, and financial account numbers, payment card information, financial account information, transaction details, payment type, payment confirmation, and other payment details.
• Account information including username, password, security questions, configurations, and settings.
• Transaction information including the items you view, add to cart, add to wishlist, or purchase, return, exchange, or cancel, as well as your past transactions.
• Communications with us including the information you provide when communicating with us, such as when you submit a customer support inquiry.
• Device information including information about your device, browser, or network connection, IP address, and other unique identifiers.
• Usage information including information about how and when you interact with or browse the Services.

Sources of personal information

We may collect personal information from the following sources:

• Directly from you We collect data when you create an account, access or use the Services, communicate with us, or otherwise provide us with your personal information.
• Automatically through the Services We collect data from your device or when you use our products or services, or visit our website, including through the use of cookies and similar technologies.
• From our service providers We collect data when we engage service providers to enable certain technologies, and when they collect or process your personal information on our behalf.
• From our partners and other third parties

How do we use your personal information?

Depending on how you interact with us or which Services you use, we may use personal information for the following purposes:

• Provide, customize, and improve the Services. We use your personal information to provide you with the Services. This includes fulfilling our contract with you, processing your payments, fulfilling your orders, saving your configurations and items of interest, sending notifications related to your account, creating, maintaining, and otherwise managing your account, organizing shipping, facilitating returns and exchanges, enabling you to leave reviews, and creating an individual shopping experience for you, such as recommending products based on your purchases. This may also include using your personal information to better tailor and improve the Services.
• Marketing and advertising. We use your personal information for marketing and advertising purposes, such as sending marketing and promotional communications by email, SMS, or post, and displaying online ads for products or services for the Services or other websites, including based on items you previously purchased or added to your cart, and other activities related to the Services.
• Security and fraud prevention. We use your personal information to authenticate your account, provide a secure payment and shopping experience, detect, investigate, or take action regarding possible fraudulent, illegal, unsafe, or malicious activities, protect public safety, and ensure the security of our Services. If you choose to use the Services and register an account, you are responsible for protecting your account credentials. We strongly recommend not sharing your username, password, or other access information with others.
• Communication with you. We use your personal information to provide customer support and effective Services to you, respond to your inquiries in a timely manner, and maintain our business relationship with you.
• Legal reasons. We use your personal information to comply with applicable law or respond to lawful process, including requests from law enforcement or regulatory authorities, investigate or participate in civil investigations, potential or actual disputes, or other adversarial proceedings, and to investigate potential violations of our terms or policies or enforce the terms and policies.

How do we disclose personal information?

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes under this Privacy Policy. Such circumstances may include:

• With Shopify, providers, and other third parties that perform services on our behalf (e.g., IT management, payment processing, data analytics, customer support, cloud storage, fulfillment, and shipping).
• We share personal information with business and marketing partners who provide marketing services for you and show you advertising. We use Shopify, for example, to support personalized advertising with third-party services based on your online activities at different merchants and websites. Our business and marketing partners use your data in accordance with their own privacy policies. Depending on where you reside, you may have the right to direct us not to share information about you to show you targeted advertising and marketing based on your online activities at different merchants and websites. If you wish to exercise your right and opt out of such uses, you have the option to do so here
• When you request us or otherwise give your consent to share certain information with third parties, such as to deliver products to you, or when you use social media widgets or login integrations.
• We share personal information with our affiliates or otherwise within our corporate group.
• In connection with a business transaction such as a merger or insolvency, to comply with applicable legal obligations (including responding to subpoenas, search warrants, and similar requests), to enforce applicable terms of service or policies, and to protect or defend the Services, our rights and the rights of our users or others.

Relationship with Shopify

The Services are hosted by Shopify, with Shopify collecting and processing personal information about your access to and use of the Services to provide and improve the Services for you. Data you submit to the Services is shared with Shopify and with third parties that may be located in countries other than your country of residence to provide and improve the Services for you. To protect, expand, and improve our business, we also use certain advanced Shopify features that incorporate data and information from your interactions with our shop, with other merchants, and with Shopify. To provide these advanced features, Shopify may use personal information collected through your interactions with our shop, other merchants, and Shopify. In these circumstances, Shopify is responsible for processing your personal information, including responding to your requests to exercise your rights regarding the use of your personal information for these purposes. For more information about how Shopify uses your personal information and your rights, see the Shopify Privacy Policy for Consumers. Depending on where you reside, you may exercise certain rights regarding your personal information listed here Link to Shopify Privacy Portal.

Third-party websites and links

The Services may provide links to websites or other online platforms operated by third parties. If you follow links to websites that are not affiliated or controlled by us, you should review their privacy and security policies and other terms of use. We make no warranty and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of information found on such sites. Information you provide in public or semi-public areas, including information you share on third-party social networking platforms, may also be viewed by other users of the Services and/or users of those third-party platforms without restrictions on their use by us or any third party. Our inclusion of such links does not imply endorsement of the content on those platforms or of their owners or operators, unless expressly mentioned in the Services.

Children's data

The Services are not intended for use by children, and we do not knowingly collect personal information from children who are below the age of majority in your country. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the contact information below to request its deletion. As of the effective date of this Privacy Policy, we have no knowledge that we "share" or "sell" personal information of individuals under 16 (as defined under applicable law).

Security and retention of your information

Please note that no security measure is perfect or impenetrable, and we therefore cannot guarantee "perfect security." Additionally, information you send to us may be at risk during transit. We recommend that you do not use insecure channels to send sensitive or confidential information to us.

How long we retain your personal information depends on various factors. These include, for example, whether we need the data to manage your account, provide you with Services, comply with legal obligations, resolve disputes, or enforce other applicable agreements and policies.

Your rights and choices

Depending on where you reside, you may have some or all of the following rights with respect to your personal information. These rights are not absolute, may apply only in certain circumstances, and in certain cases we may decline your request as permitted by law.

• Right of access/information. You may have the right to request access to the personal information we have about you.
• Right to deletion. You may have the right to request that we delete the personal information stored about you.
• Right to correction. You may have the right to request that we correct inaccurate personal information stored about you.
• Right to data portability. You may have the right to receive a copy of the personal information we have about you and request that we share it with a third party in certain circumstances and with certain exceptions.
• Right to opt out of the sale or sharing of data for targeted advertising. Depending on where you reside, you may have the right to opt out of the "sale" or "sharing" of your personal information, or object to processing of your personal information for purposes considered "targeted advertising" under applicable privacy laws. If you wish to exercise your right and opt out of such uses, you have the option to do so here. Please note: if you visit our website with an enabled Global Privacy Control opt-out signal, we will treat this, depending on residence, automatically as an opt-out request for the device and browser used to visit the website. If we can link the signaling device to a Shopify account, we will also apply the opt-out request to that account. More information about Global Privacy Control can be found at https://globalprivacycontrol.org/. Apart from Global Privacy Control, we do not recognize other "Do Not Track" signals that your web browser or device may send.
• Managing communication settings. We may send you promotional emails. You can opt out of receiving these emails at any time by using the unsubscribe option included in our emails to you. If you opt out, we may still send you non-promotional emails, such as about your account or about orders you have placed.

You may exercise these rights where indicated in the Services or by contacting us using the contact information below. For more information about how Shopify uses your personal information and your rights, including rights regarding data processed by Shopify, see https://privacy.shopify.com/en.

You will not be disadvantaged by exercising these rights. To the extent permitted or required by applicable law, we may need to verify your identity before we can process your requests. In accordance with applicable law, you may designate an authorized agent to make requests on your behalf to exercise your rights. Before we accept such a request from an agent, we require proof that you have authorized them to act on your behalf. This may require you to verify your identity directly to us. We will respond to your request promptly within the framework of applicable law.

Complaints

If you have complaints about how we process your personal information, please contact us using the contact information below. Depending on where you reside, you have the right to appeal our decision by contacting us using the contact information below or by lodging a complaint with the relevant data protection authority. For the European Economic Area, there is a list of the relevant data protection supervisory authorities. To retrieve it, you have the option here.

International transfers

Please note that we may transfer, store, and process your personal information outside of the country in which you reside.

When we transfer your personal information outside the European Economic Area or the United Kingdom, we rely on recognized transfer mechanisms such as the European Commission's Standard Contractual Clauses or equivalent contracts issued by the relevant UK authority, unless the transfer is to a country that has been certified to provide an adequate level of protection.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect, for example, changes in our practices, or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website, update the "Last updated" date accordingly, and provide notice as required by applicable law.

Contact

If you have any questions about our privacy practices or this Privacy Policy, or wish to exercise any of your rights, please contact us by phone at , by email at hello@ashanddusk.com or by post at Hinterfeld 2C, Altendorf, 8852, CH. For the purposes of applicable data protection laws, we are the data controller of your personal information.